Publishing Director,

Full-time Other-General

Core Value of the Role

Lead the brand development and content ecosystem building for the company’s self‑developed game products. Building on the existing social media network and influencer partnerships, establish a systematic brand promotion framework to enhance the market influence and user loyalty of the game products through sustained IP operations and content innovation.

Key Responsibilities

• Brand Strategy and IP Development
  • Long-Term Brand Planning:

    Develop the brand positioning and long‑term development plans for the company and its self‑developed game products. Establish the Visual Identity System (VIS), brand communication style, and content tone.

  • Sustainable IP Operations:

    Develop annual IP operation plans for game IPs that already have market recognition, such as Spin Master. Drive the continuous production of IP‑related content and the long‑term accumulation of IP value, addressing the challenge o...