Project Manager - CRM & Loyalty

Full-time Management & Operations

Project Manager role supporting delivery of Primark’s CRM and Loyalty Programme to enhance customer engagement, identification, and personalisation across markets and channels.

Coordinates multiple workstreams including customer insight, proposition, CRM journeys, data/technology, commercial modelling, and operational readiness.

Ensures strong governance, prioritisation, and cross-functional collaboration while managing milestones, dependencies, risks, and decisions with stakeholders and partners.

Drives delivery discipline and new ways of working, maintaining momentum across a complex, large-scale transformation programme.

What You’ll Do as a Project Manager CRM & Loyalty

• Create and maintain an integrated programme plan across all CRM and Loyalty workstreams, ensuring alignment to objectives, timelines, and priorities
• Coordinate cross-functional delivery across CRM, Technology, Data & Insight, Marketing, Finance, Retail O...