Product Marketing Specialist, ElevateIP

Own and execute the product marketing strategy for ElevateIP, including positioning, messaging and value propositions aligned to program goals

Plan and deliver go-to-market campaigns that drive awareness, engagement and program adoption

Create and manage marketing assets including website copy, blogs, case studies, whitepapers and social content

Partner closely with the ElevateIP team to support the launch of new learning tools, resources and program offerings

Conduct competitive and market research to identify insights, gaps and opportunities

Track and analyze campaign performance, using KPIs and experimentation (A/B testing) to continuously optimize outcomes

Supporting and attending Communitech and ElevateIP events as required, occasionally outside of core working hours

2+ years of experience in product ...