Product Marketing Manager

full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

We are seeking a highly organized and strategic Product Marketing professional who will lead go-to-market initiatives for new B2B/client product launches and enhancements. The role is responsible for developing compelling product messaging, positioning, and marketing materials while collaborating with stakeholders across a matrix organization. The ideal candidate has strong project management, writing, and communication skills, with the ability to manage multiple priorities independently.

Key Responsibilities

• Lead strategy development and execution of go-to-market plans for new B2B/client product launches and product enhancements
• Develop product messaging, positioning, and naming strategies
• Create product-specific and product family marketing materials
• Assess and interpret stakeholder needs and business requirements
• Identify and recommend marketing solutions for nonstandard requests and challenges

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