Location
Kuala Lumpur, Malaysia, Malaysia
Posted
July 23, 2026
Job Description
Job Responsibilities
1. Product Strategy & Planning
- Develop and implement marketing strategies for DA products to achieve business targets.
- Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities.
- Define product positioning, pricing, and value propositions.
2. Product Lifecycle Management
- Manage end-to-end from supply and demand planning until the Go-to-Market execution.
- Manage product introductions, transitions, and end-of-life strategies.
- Coordinate with R&D and supply chain to ensure optimal product availability.
- Monitor product performance and recommend improvements based on market feedback.
3. Go-to-Market & Launch Execution
- Plan and execute product launches, including messaging, promotion, and retail activation.
- Develop sales and m...