Location
toronto, on, Canada
Posted
July 16, 2026
Job Description
Shape the future of storytelling as a Product Marketing Manager at Wattpad, a leading webnovel platform with a hybrid work model. Drive product adoption and engage with users through market insights and strategic positioning.
As a Product Marketing Manager, you will bring 5+ years of experience in B2C tech, media, or entertainment. Collaborate with Product Managers and Designers to create marketing strategies that resonate with our audience while identifying market trends in storytelling and fandom. Your expertise will influence key decisions and drive our product vision.
Key Responsibilities:
• Lead market and audience research to guide product positioning
• Define messaging and value propositions for the platform
• Own end-to-end go-to-market strategy for new features
• Collaborate with cross-functional teams throughout product lifecycle
• Ensure user motivations are prioritized in marketing decisions
Requirements:<...
As a Product Marketing Manager, you will bring 5+ years of experience in B2C tech, media, or entertainment. Collaborate with Product Managers and Designers to create marketing strategies that resonate with our audience while identifying market trends in storytelling and fandom. Your expertise will influence key decisions and drive our product vision.
Key Responsibilities:
• Lead market and audience research to guide product positioning
• Define messaging and value propositions for the platform
• Own end-to-end go-to-market strategy for new features
• Collaborate with cross-functional teams throughout product lifecycle
• Ensure user motivations are prioritized in marketing decisions
Requirements:<...