Product Manager

Robert Half

Perm Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Location
Edmonton, Alberta, Canada
Posted
June 24, 2026

Job Description

Product Marketing Lead

About the Role

Our client is seeking a Product Marketing Lead to own the end-to-end go-to-market strategy for new features and product enhancements across both prospective and existing customers. This role sits at the intersection of product and customer marketing, translating complex software capabilities into clear, compelling value propositions that drive adoption and engagement.

This is a high-impact position within a small, collaborative marketing team where versatility and hands-on execution are key.

Key Responsibilities

  • Own and execute the full go-to-market strategy for new product features and enhancements, from positioning and messaging through to launch planning and channel execution.
  • Translate technical product capabilities into clear, outcome-driven messaging that resonates with target audiences.
  • Develop a range of go-to-market assets including email campaigns, social content, land...

    • Job Details

    • Job Type
      Perm
    • Category
      Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Date Posted
      June 24, 2026
    • Application Deadline
      August 03, 2026