PH Product Manager - Molecular

Full-time Management & Operations

Primary Purpose And Overall Objective Of The Job

This position plays a key role to deliver on the marketing strategy and annual brand plan development for the molecular diagnostics business. This role works closely with customer facing teams across the country to deliver on the sales and profitability of the Molecular Franchise.

Key Responsibilities

• Develop and ensure implementation of a well-defined and actionable marketing plan geared towards achievement of business objectives with monitoring and measurement in place.

The Plan Should Include

• Define, develop and implement an effective market development plan. Help capture met and unmet needs and assist translating these to sustainable value proposition.
• Formulate and implement an action plan to drive installed base consumption.
• Proactively define/implement pricing strategy, value positioning and promotion actions required to ensure a profitable...