Personalisation Experience Manager

full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

The Personalisation Experience Manager is responsible for delivering personalised onsite customer experiences that improve engagement, conversion and customer satisfaction across Frasers Group digital platforms.

Reporting to the Personalisation Lead, you will own the execution of the onsite personalisation roadmap, working closely with Product, UX, Trading, Analytics and Audience teams to build, launch and optimise personalised customer journeys.

This role is focused on turning customer insight into engaging digital experiences through testing, optimisation and continuous improvement.

Key Responsibilities

Onsite Personalisation

• Deliver personalised experiences across homepage, PLP, PDP, search, navigation, basket and checkout journeys.
• Build and manage the onsite personalisation roadmap.
• Identify customer pain points and opportunities to improve engagement and conversion.
• Translate customer insight i...