Job Description
About the Role
The Performance Media Specialist is responsible for the end-to-end management of paid search and shopping campaigns across the ANZ business, spanning planning, budget management, platform implementation, optimisation, and reporting. The role directly contributes to the ambitious growth targets of the ANZ Direct business by driving traffic, revenue, and efficiency outcomes across paid search channels. It is accountable for delivering channel performance against agreed targets, identifying and maximising opportunities to drive incremental growth, and optimising return on investment.
Hands-on experience managing high-volume paid search campaigns is essential. The role requires a focus on challenging the status quo and utilising data and insights to continuously improve ongoing performance. Continuous testing is encouraged, working closely with publishing partners to ensure the business remains at the forefront of new channels and formats.