Performance Marketing
Playdawn’s Trusted Game Studios
full time
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Location
Noida, Uttar Pradesh, India
Posted
June 06, 2026
Job Description
Performance Marketing
Job Location: On-Site|Noida
You will spend most of your time on:
- Manage and optimize paid marketing campaigns across multiple channels (Google, Meta, ASA, Unity, AppLovin, Liftoff, etc.) to drive user acquisition and engagement.
- Monitor key performance metrics such as ROAS, CAC, LTV, CTR, and conversion rates, ensuring campaigns meet growth and efficiency targets.
- Conduct regular data analysis to identify trends, insights, and opportunities for improvement.
- Collaborate with the founder-led marketing team to align campaigns with overall strategy and business goals.
- Oversee marketing creatives (ads, visuals, copy, playables) to ensure they are engaging and effective—creativity is a plus.
- Run A/B tests and experiment with new campaign ideas to continuo...