Performance Marketing Manager

Equitable Bank

Full Time Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Location
Toronto, Ontario, Canada
Posted
March 20, 2026

Job Description

The Core Responsibilities of the Role:

  • Own paid performance media strategy and results across EQ Bank Personal and Small Business Banking, with a focus on driving strong ROI and efficient CAC. 
  • Work closely with agency and platform partners to optimize paid media execution across Google Ads, Microsoft Ads, and paid social platforms, ensuring performance goals are met. 
  • Partner with agency and platform partners on channel mix, bidding approaches, testing roadmaps, creative strategy, A/B testing and optimization priorities. 
  • Collaborate with the Senior Manager and Product Marketing team to plan and execute go-to-market campaigns, including channel strategy, budgets, KPIs, success metrics, and measurement frameworks. 
  • Act as the primary performance marketing point of contact across internal stakeholders (Product, Legal, Compliance, Operations, Finance, Analytics) and external agency and platform partners to coordinate timely ad launc...

    • Job Details

    • Job Type
      Full Time
    • Category
      Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Date Posted
      March 20, 2026
    • Application Deadline
      April 29, 2026