Job Description
Job Purpose:
We run paid, performance-driven demand generation for a B2B Cloud business. The incumbent will own the budget, channel mix, and CAC outcome across Google, LinkedIn, programmatic, and field/event channels and will be responsible for driving measurable business outcomes through performance marketing initiatives.
Primary Responsibilities:
• Full ownership of paid digital spend (Google, Social, Programmatic, EDMs), including CAC and ROAS outcomes.
• Drive channel mix decisions based on cost-per-SQL and cost-per-won-deal metrics.
• Coordinate with Product and Technology teams to translate roadmap into campaign messaging.
• Align marketing spend and pacing with Sales pipeline targets and business priorities.
• Manage agencies, influencers, and channel partners against defined KPIs.
• Partner with Content teams to drive funnel-based ...