Performance Marketer

Full-time Marketing / advertising / PR

Job Title: Performance Marketer Location: Chennai, India Experience: 4 years We’re building a fast-growing skincare brand and are looking for someone who knows how to turn ad spend into real, measurable growth. If you’ve worked with D2C brands, understand customer behavior, and enjoy scaling campaigns that deliver real results, this role will be a strong fit for you. What you’ll be doing You will own the entire performance marketing engine, not just parts of it. Plan, launch, and scale campaigns across Meta (Facebook & Instagram) and Google (Search, Display, Shopping, YouTube) Take full responsibility for customer acquisition — from first click to final purchase Work closely with the creative team to test ad copies, videos, UGC, and landing pages Run continuous A/B tests to improve CTR, conversion rates, and overall ROI Track and optimize key metrics like ROAS, CAC, AOV, and LTV Set up and manage funnels, pixels, events, and tracking (GA4, Tag Manager, etc.) Use remarketing, lookalike ...