Job Description
Cogent Labs is hiring Performance Marketer for its Lahore office.
Job Type: On-site
Role
The Performance Marketer is responsible for executing the growth marketing strategy by setting up, launching, and optimizing paid advertising campaigns across Meta and Google platforms. This role focuses on tactical execution, building campaigns, creating landing pages, managing marketing automation, and maintaining the CRM, all based on strategic direction from the Head of Growth (CEO). You will be hands‑on with the marketing technology stack, ensure campaigns run smoothly, continuously optimize for better performance, and provide valuable feedback to the content team on what creative will work. Success in this role requires strong technical skills with advertising platforms, the ability to learn new marketing tools quickly, excellent attention to detail in campaign setup, and a keen understanding of what ad copy and creative will resonate with audiences. Yo...