Performance Associate

Full-time Finance

Responsibilities

• Execute and optimize performance media campaigns across search, social, and display channels
• Perform Search Query Report (SQR) analysis to optimize keyword bidding and implement negative keywords
• Develop and present weekly performance reports with actionable recommendations
• Analyze campaign results and user engagement metrics like CTR, conversion rates, and bounce rates
• Conduct in-depth reporting on paid media performance and audience behavior
• Oversee finance reconciliation processes and verify campaign spend

Requirements

• Bachelor's degree preferred, ideally in a STEM major
• Experience in digital media, paid advertising, or media buying
• Proven track record managing paid search and social campaigns
• Exceptional analytical skills with ability to translate data into insights
• Creative and solutions-oriented mindset
• Excellent communication ...