Paid Ads Specialist

Full-time Marketing & Media

The primary focus of the Paid Ads Specialist is to plan, launch, manage, and optimize paid advertising campaigns to improve return on ad spend (ROAS), generate qualified leads or sales, and support overall marketing growth. This includes audience targeting, campaign optimization, performance analysis, creative testing, and scaling profitable campaigns while maintaining budget efficiency.

Key Responsibilities

• Paid Advertising Management: Create, launch, and manage paid advertising campaigns across Meta, Google, TikTok, and other platforms; Monitor campaign performance daily and make adjustments to improve results; Manage campaign budgets, bidding strategies, and audience targeting; Ensure ads align with brand goals and marketing objectives.
• Campaign Optimization & Scaling: Analyze campaign data to improve ROAS, CTR, CPC, CPA, and conversion rates; Conduct A/B testing for creatives, copy, audiences, and landing pages; Identify winning campaigns and...