Modern Channel Manager

Full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Modern Channel Manager 

Purpose

Define and lead the development of the Modern Channel commercial strategy, positioning Bayer as the preferred partner for its business partners by identifying and developing unmet shopper needs, new opportunities, and additional business value through sustainable investments and activities.

Design, manage, and execute the annual Sell Out plan based on Marketing and Shopper plans, while jointly building Trade Marketing plans to ensure achievement of business objectives through the coordination and implementation of all required processes and resources.

Design and lead the Sell In plan for assigned customers, ensuring the development of strong customer relationships to maximize product presence in the market and contribute to business objectives. This role is accountable for gross sales, net sales, investments, returns, and accounts receivable indicators.

Design development plans for bo...