Meta Ads Expert

Full-time Other-General

About the Role

We are hiring a Meta Ads Expert with experience in managing international ad accounts for both service-based and e-commerce projects. Familiarity with AI tools for campaign optimisation is mandatory.

Key Responsibilities

• Plan, manage, and optimise Meta Ads campaigns across Facebook and Instagram, including awareness, consideration, and conversion-focused campaigns.
• Handle international projects with tailored audience targeting, budgeting, bidding, and scaling strategies.
• Perform audience research, interest targeting, retargeting, and A/B testing to improve campaign performance.
• Create and manage campaign structures, ad sets, and creatives aligned with performance goals.
• Monitor key performance indicators such as CTR, CPC, CPA, ROAS, and conversions.
• Conduct account audits and provide actionable insights for ongoing optimisation.
• Collaborate with design and content teams to develop high-performi...