Location
Surat, Gujarat, India
Posted
March 25, 2025
Job Description
Dechcept is seeking a Media Strategist to develop and execute media strategies across Paid Search, Social, and Programmatic channels for a leading services client. This role requires a data-driven approach to media planning, performance analysis, and optimization to drive business outcomes.
Key Responsibilities:
• Develop and implement cross-channel media strategies across Paid Search, Social, and Programmatic to achieve client goals.
• Optimize campaigns based on performance data, ensuring efficiency and effectiveness.
• Conduct audience analysis, market research, and competitive benchmarking to inform media planning.
• Manage budget allocation and bid strategies to maximize return on investment (ROI).
• Work closely with analytics teams to track performance, generate insights, and refine strategies.
• Collaborate with creative teams to develop high-performing ad content tailored to each channel.
• Stay up to date with industry trends, platform up...
Key Responsibilities:
• Develop and implement cross-channel media strategies across Paid Search, Social, and Programmatic to achieve client goals.
• Optimize campaigns based on performance data, ensuring efficiency and effectiveness.
• Conduct audience analysis, market research, and competitive benchmarking to inform media planning.
• Manage budget allocation and bid strategies to maximize return on investment (ROI).
• Work closely with analytics teams to track performance, generate insights, and refine strategies.
• Collaborate with creative teams to develop high-performing ad content tailored to each channel.
• Stay up to date with industry trends, platform up...