Media Specialist

Klaiya

Full-time Marketing & Media
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Location
manila, metro manila, Philippines
Posted
June 13, 2026

Job Description

1. Campaign Strategy & Planning:

β€’ Develop and implement TikTok advertising strategies aligned with business goals (e.g., brand awareness, lead

generation, sales).

β€’ Identify target audiences and create tailored ad campaigns to reach them effectively.

β€’ Stay updated on TikTok trends, features, and best practices to ensure campaigns are innovative and engaging.

2. Ad Creation & Management:

β€’ Collaborate with the creative team to produce high-quality, engaging ad content (videos, images, copy)

optimized for TikTok’s platform.

β€’ Set up, launch, and manage TikTok ad campaigns, including budgeting, bidding, and targeting.

β€’ Monitor and optimize campaigns in real-time to maximize ROI and performance metrics (CTR, CPC, CPA,

ROAS, etc.).

3. Performance Analysis & Reporting:

β€’ Track, analyze, and report on campaign performance using TikTok Ads Manager and other analytics tools.

β€’ Provide a...