Marketing Officer

Full-time Marketing & Media

Duties & Responsibilities

• Develop and execute marketing strategies to promote the institution’s programs, courses, and events.
• Conduct market research to understand student needs, competitor offerings, and industry trends.
• Manage digital marketing campaigns, including social media, SEO (Search Engine Optimization), email marketing, and online advertisements.
• Plan and coordinate open days, school fairs, education expos, and other promotional events.
• Work closely with the training team to generate leads and increase student enrolment.
• Collaborate with Training departments to develop accurate and engaging marketing content.
• Build and maintain relationships with schools, colleges, and industry partners for student recruitment.
• Monitor and analyse marketing performance and prepare reports with insights to management.
• Ensure all marketing materials align with the institution’s branding and m...