Job Description
The company focus lies in direct consumer engagement, eliciting fresh inquiries daily from various media channels:
TV sponsorship & advertising Google & Facebook PPC Social media marketing Sales to existing customers/cross-sellingCore responsibility will be spearheading lead generation across these platforms and any additional channels deemed effective. Your objective: to meet the predetermined marketing budget set by senior management, driving sales to align with our business plan.
This pivotal role entails meticulous budget management, ensuring optimal allocation of multi-million-rand funds across pertinent media while achieving target lead values or lower. Utilizing our CRM system, you'll monitor and fine-tune performance metrics to maintain alignment with key performance indicators.
Creativity is paramount in this dynamic role, where you'll continuously innovate campaigns to propel the company forward in the rapidly evolving digital an...