Location
toronto, on, Canada
Posted
July 20, 2026
Job Description
Lead impactful product launches as the Innovation Marketing Manager at Wonderbrands in Etobicoke, Ontario. Drive marketing strategies and consumer insights for new innovations across a dynamic portfolio.
In this senior-level role, you will steer the marketing strategy for new product innovations, collaborating closely with Sales, Insights, and R&D teams. You’ll define brand positioning, assess consumer needs, and create business cases to support innovative launches. Your impactful recommendations will guide senior leadership in aligning Wonderbrands' portfolio with broader growth objectives.
Key Responsibilities:
• Lead marketing strategy for innovative product launches
• Develop brand architecture recommendations for new products
• Coordinate go-to-market plans with cross-functional teams
• Craft compelling customer storytelling and selling materials
• Monitor performance metrics post-launch for continuous improvement
...
In this senior-level role, you will steer the marketing strategy for new product innovations, collaborating closely with Sales, Insights, and R&D teams. You’ll define brand positioning, assess consumer needs, and create business cases to support innovative launches. Your impactful recommendations will guide senior leadership in aligning Wonderbrands' portfolio with broader growth objectives.
Key Responsibilities:
• Lead marketing strategy for innovative product launches
• Develop brand architecture recommendations for new products
• Coordinate go-to-market plans with cross-functional teams
• Craft compelling customer storytelling and selling materials
• Monitor performance metrics post-launch for continuous improvement
...