Marketing Lead

petconnection private limited

Full-time Other-General
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Location
boon lay, west, singapore country, Singapore
Posted
July 24, 2026

Job Description

About Smartpaw

Smartpaw is a growing smart pet technology brand in Singapore. We distribute premium pet tech products - smart litter boxes, automatic feeders, pet fountains, and more - across Shopify, Shopee, TikTok Shop, and Lazada.

We're a small but fast-moving team, and we need a Marketing Lead to own our entire marketing engine. You'll manage our external ads partner, plan campaigns, build our influencer program, and lead event activations. You'll work directly with the founder.

What You'll Own

Paid Ads Strategy & Optimization

  • Oversee and manage our external ads partner who handles day-to-day ad execution across Meta, Google, Shopee Ads, and TikTok Ads
  • Set ROAS targets, review performance, and direct optimization - you're the strategist, he's the executor
  • Approve budgets, creative direction, and audience targeting decisions
  • Hold weekly performance reviews and ensure all...