Marketing Data Management Senior Analyst

Accenture España

Full-time Analyst
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Location
madrid, kingdom of spain, Spain
Posted
June 18, 2026

Job Description

Accenture is seeking a Data Management Specialist to support marketing campaign data within global CRM systems. The role focuses on ensuring accurate segmentation, managing data flows, and communicating across multi‑country teams.
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Responsibilities
Lead data management for client marketing campaigns, ensuring precise segmentation across countries and handling changes or new needs in global systems.
Understand the full CRM data flow to assist various countries during transition to global systems.
Collaborate with European country teams to interpret campaign briefings and share knowledge of data flows.
Define, create, and maintain data flows for campaigns, ensuring data collection procedures comply with relevant rules and guidelines.
Assess potential issues in new syst...