Marketing Data Analyst

Full-time other-general

Owns a defined analytics domain (e.g., campaign performance, lifecycle/email analytics, or paid media) end to end — from data pull through insight to a stakeholder-ready recommendation. This role is expected to interpret data, not just report it, and to communicate directly with US-based marketing leads with minimal hand-holding.

Key Responsibilities

• Own reporting and analysis for an assigned channel or program area (e.g., campaign performance, deposit/product marketing, lifecycle marketing)
• Build and maintain dashboards and automated reporting in GA4 and Salesforce Marketing Cloud, reducing manual reporting effort over time
• Translate raw performance data into a clear what it means narrative for marketing stakeholders — not just charts
• Support multi-touch attribution analysis and campaign ROI tracking
• Partner directly with US-based marketing managers to define reporting requirements and answer performance q...