Job Description
Position Description:
CGI is seeking a Marketing Data Analyst to play a critical role in transforming customer data into actionable insights that enhance the customer experience across marketing channels. This position is responsible for integrating, analyzing, and visualizing customer engagement, transaction, and behavioral data to support data-driven decision-making, optimize marketing performance, strengthen customer loyalty, and drive business growth. Strong emphasis on communications analytics (Email and SMS).
Your future duties and responsibilities:
Data Analysis & Insights
. Develop, optimize, and maintain complex SQL queries across large-scale enterprise data environments to extract, validate, integrate, and analyze customer, transaction, and engagement data.
. Identify trends, opportunities, and performance drivers by translating complex datasets into meaningful business insights.
. Support strategic deci...