Job Description
We are seeking a Senior Email Marketing Specialist with 5–6 years of experience and at least 2 years of strong, hands-on expertise in Dotdigital .
The role involves building and optimizing lifecycle campaigns, automation programs, omnichannel journeys, segmentation, and reporting for B2C & B2B brands.
You will drive revenue through data-led email strategies and deep platform integrations.
Experience with Klaviyo, Mailchimp, or HubSpot is a plus, but Dotdigital expertise is mandatory .
Create omnichannel strategies across Email, SMS, Web Push & WhatsApp.
Own the lifecycle roadmap for assigned brands.
Execution & Campaign Management Build, test, and launch campaigns and automated flows.
Use dynamic personalization, segmentation, and scoring.
Maintain campaign calendars ...