Marketability Director

Ubisoft

Full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Location
Montreal, Quebec, Canada
Posted
July 09, 2026

Job Description

Job Description

Define and manage a product’s marketability to ensure its desirability, consistency, and clarity of value proposition to players. Develop a strategic framework to guide development teams and inform go-to-market strategies through clear, consistent, and actionable marketing foundations. 

WHAT YOU’LL DO

  • Define the fundamentals of the product’s marketability, including its core elements, positioning, USPs, visual and verbal identity, as well as the principles that ensure consistency, differentiation, and continuity across products. 
  • Develop and evolve the product’s marketing vision to ensure its relevance to players, consistency across experiences, and alignment with business goals. 
  • Define marketability guidelines for content themes, products, and new features to ensure they align with the product’s positioning, player expectations, and development objectives. 
  • Collaborate closely with the Go-To-Market Dir...

    • Job Details

    • Job Type
      Full-time
    • Category
      Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Date Posted
      July 09, 2026
    • Application Deadline
      August 18, 2026