Market Insights Manager

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

Responsibilities:

The role is responsible for intake, running, analysis and management of b2b and b2c ad-hoc and tracking market research studies

• Scope and design research programs, both qualitative and quantitative, to address business needs
• Responsible for planning, coordinating, executing, and delivering ad-hoc market research studies. This will involve:
  • Working with internal stakeholders on research requirements, and creating research briefs
  • Liaising with vendors on methodology, sampling, fieldwork progress, reporting, and data analysis
  • Analyzing data, and translating findings into actionable insights
  • Partnering with internal stakeholders on activation of the insight reports
  • Accountable for working with internal stakeholders on any queries for both studies
• Responsible for executing, and delivering on our tracker studies. This will involve:
  • Liaising ...