Marcom Executive (F&B)

Full-time Other-General

Responsibilities:-

Develop, propose, and execute marketing strategies and campaigns-including advertising & promotions (A&P), digital initiatives, and brand partnerships-to enhance brand visibility and drive footfall to our restaurants.

• Design and implement customer engagement and retention strategies to boost loyalty and repeat visits.
• Coordinate closely with designers, vendors, and the Operations team to ensure timely rollout and activation of campaigns and promotions.
• Liaise with media agencies and support in planning for and managing above-the-line / below-the-line / out-of-home advertising plans and budgets.
• Analyze consumer behaviour, market trends, and industry benchmarks to inform and optimize marketing strategies.
• Monitor and track marketing budget and expenditures to ensure cost-efficiency and ROI.
• Execute marketing initiatives across paid and organic channels to drive custome...