Key Responsibilities
Wine Club Strategy & Growth
Develop and execute annual wine club growth and retention strategies that support membership acquisition, loyalty, and revenue targets.Monitor and optimize club conversion opportunities across all guest-facing experiences to strengthen member growth.Identify initiatives that increase member engagement, retention, and lifetime value while supporting a luxury, relationship-driven member experience.Analyze membership performance trends and partner with Guest Experience leadership to recommend actions and establish club-focused sales strategies. Member Experience, Retention & Communications
Own the end-to-end member journey, creating personalized, luxury-aligned experiences that build loyalty, deepen engagement, and ensure key members feel known and valued.Proactively engage members through outreach, tailored communications, and relation...