Manager, Media Strategy, Growth Marketing
Scotiabank
Job Description
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In this role, you will be responsible for:Lead development of full-funnel media strategies in partnership with Marketing Planning teams and business line stakeholders.
Translate business objectives, audience insights, and competitive intelligence into cohesive media architectures that span Search, Social, Programmatic, Affiliates, traditional media, and emerging channels.
Partner with our media agency to guide strategic frameworks, audience approaches, channel mix recommendations, investment guidance, and measurement strategies.
Integrated Cross-Channel Planning
Collaborate closely with internal CoE teams (Search, Social, Programmatic & Affiliates) to ensure channel specialists are aligned to strategic direction and delivering bestinclass activation.
Facilitate seamless integration between brand, performance, and lifecycle teams to...