Lead commercialization planning and execution for client app by defining launch priorities, preparing go-to-market activities, coordinating readiness across business, technology, operations, client communication and distribution channels, and ensuring the application is positioned to support client servicing, adoption and business growth.
Drive client and channel communication readiness by developing clear communication materials, briefing content, client messages, frequently asked questions and change support tools, so that clients, advisors and internal teams can understand the application changes, key benefits and required actions.
Improve application adoption and usage growth by identifying adoption barriers, proposing engagement initiatives, monitoring user journeys and working with relevant teams to increase client uptake, repeat usage and digital servicing penetration across target client segments.