Manager, Digital Communication Strategy Analytics

Scotiabank

Full-time other-general
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Location
Toronto, ON, Canada
Posted
July 26, 2026

Job Description

Manager, Digital Communication Strategy Analytics

Requisition ID: 266913

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

**The Role:**

Conduct analytics to improve Canada Collectionโ€™s digital communications strategies in order to maximize dollars collected while delivering on the Bankโ€™s credit loss & operations expense plans.

+ Conduct data analyses of customer behavior and effectiveness of collection treatments (SMS, email, IVR & Live call). Recommend improvements to communication strategies to Canada Collections leadership team
+ Identify and track KPIs related to the communication strategies performance and communicate accordingly to the stakeholders.
+ Leverage champion/challenger methodologies to measure effectiveness of email & sms campaigns in order to contribute to production of monitoring & performance reports, measuring benefits in cost to collect
+ Oversees production...