Lifecycle Marketing Manager - Mahally

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

At Mahally, acquisition gets shoppers in the door. You keep them. You own everything that happens after the first touch: the welcome, the second purchase, the habit, the win-back. Our lifecycle engine is early. The tools are in place but the journeys aren't live yet. That's the opportunity. You're not inheriting a machine to babysit; you're building it.

You live in Braze. You segment, automate, test, and optimize across email, WhatsApp, push, and SMS. You pull your own data in SQL, form a hypothesis, ship the test, and read the result yourself. You execute flawlessly and you bend the retention curve.

What you'll own

• The full lifecycle, onboarding to engagement to retention to win-back, end to end
• Building Mahally's Braze journeys from the ground up: flows, canvases, and triggers across email, WhatsApp, push, and SMS
• Behavioral segmentation on purchase history, category affinity, recency, and engagement
• Translating business ...