Location
Spain, Spain, Spain
Posted
July 25, 2026
Job Description
**Lead, Marketing Strategy**
**Role Purpose**
Lead the global marketing strategy for Pearson’s institutional and government customers, acting as a core commercial growth lever across priority segments.
Drive qualified pipeline creation, acceleration, and conversion through precision, tiered marketing approaches aligned to the sales segmentation model. Deliver high-impact, account-based and demand generation campaigns that maximise customer acquisition, expansion, and lifetime value.
Champion a data-driven, ROI-focused marketing model, ensuring clear attribution to pipeline, deal velocity, and revenue outcomes, while positioning Pearson as the leader in AI-powered learning.
**Key Responsibilities**
+ **Drive pipeline and revenue growth** Design and execute global marketing programmes (digital, events, thought leadership) that generate qualified demand...
**Role Purpose**
Lead the global marketing strategy for Pearson’s institutional and government customers, acting as a core commercial growth lever across priority segments.
Drive qualified pipeline creation, acceleration, and conversion through precision, tiered marketing approaches aligned to the sales segmentation model. Deliver high-impact, account-based and demand generation campaigns that maximise customer acquisition, expansion, and lifetime value.
Champion a data-driven, ROI-focused marketing model, ensuring clear attribution to pipeline, deal velocity, and revenue outcomes, while positioning Pearson as the leader in AI-powered learning.
**Key Responsibilities**
+ **Drive pipeline and revenue growth** Design and execute global marketing programmes (digital, events, thought leadership) that generate qualified demand...