Lead Marketing Analytics at Critical Mass

twentysix

Full-time Marketing & Media
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Location
calgary, ab, Canada
Posted
July 13, 2026

Job Description

Shape analytics strategies as the Lead Marketing Analytics professional at Critical Mass. Utilize advanced insights to streamline media performance and client reporting for multiple accounts.

This senior-level position demands a visionary who can oversee analytics and facilitate seamless communication with senior clients. You’ll ensure effective measurement practices and empower team dynamics through mentorship. Deep expertise in digital analytics and performance measurement is crucial to transform data into actionable business strategies.

Key Responsibilities:
• Set analytics vision and roadmap for client campaigns
• Manage analytics frameworks, KPIs, and reporting
• Provide insights on media performance and digital behavior
• Collaborate across teams to deliver cohesive solutions
• Guide and support analytics staff in their development

Requirements:
• Extensive experience (10+ years) in analytics or marketing<...