Location
toronto, on, Canada
Posted
July 13, 2026
Job Description
Shape the future of CRM at Covers, a leader in digital sports betting media. As a Senior Lifecycle Marketing Manager, you’ll craft strategies that elevate customer engagement across multiple platforms.
In this senior role, you will own the lifecycle marketing strategy, collaborating with diverse teams to enhance customer journeys. Your expertise in CRM and marketing automation will be pivotal in driving acquisition, retention, and long-term loyalty. This position demands innovation and a passion for optimizing customer interactions across email, SMS, and in-app messaging.
Key Responsibilities:
• Lead lifecycle marketing strategy across sports brands
• Drive membership growth through engagement initiatives
• Design and optimize automated customer journeys
• Define the CRM roadmap for commercial growth
• Collaborate with Product and Marketing for seamless experiences
Requirements:
• Proven lifecycle marketing leadership in digital consumer business
• Experti...
In this senior role, you will own the lifecycle marketing strategy, collaborating with diverse teams to enhance customer journeys. Your expertise in CRM and marketing automation will be pivotal in driving acquisition, retention, and long-term loyalty. This position demands innovation and a passion for optimizing customer interactions across email, SMS, and in-app messaging.
Key Responsibilities:
• Lead lifecycle marketing strategy across sports brands
• Drive membership growth through engagement initiatives
• Design and optimize automated customer journeys
• Define the CRM roadmap for commercial growth
• Collaborate with Product and Marketing for seamless experiences
Requirements:
• Proven lifecycle marketing leadership in digital consumer business
• Experti...