Job Description
Lead for Digital Acquisition
Strategic, data‑driven, and technically strong Lead for Digital Acquisition to drive sustainable organic customer acquisition across SC.com and the SC Mobile App. The primary objective of this role is to increase qualified organic traffic, engagement, and conversion across Standard Chartered's priority digital journeys by improving discoverability across both traditional search engines and emerging AI‑powered search platforms. The role will define and execute the bank's global strategy for SEO, GEO, AEO, and ASO, combining technical excellence, content optimisation, customer intent analysis, experimentation, and AI‑enabled search capabilities to drive measurable business growth. Working closely with Product, Engineering, Analytics, Content, UX, and Market teams, the role will establish scalable frameworks, technical standards, and optimisation playbooks that can be deployed consistently across multiple markets while balancing local customer ...