Location
Pasig, National Capital Region, Philippines
Posted
June 06, 2026
Job Description
About the Role
Data Analytics Ventures, Inc. (DAVI), the Gokongwei Group’s data and loyalty powerhouse behind Go Rewards, is looking for a CRM & Lifecycle Marketing Lead to drive end-to-end customer lifecycle strategies.
In this role, you will lead initiatives that enhance customer engagement, retention, and loyalty through data-driven insights, CRM optimization, and personalized, multi-channel campaigns—ensuring a seamless and impactful customer journey.
What You’ll Do
- Lead and optimize CRM strategy and systems, ensuring accurate data, segmentation, and scalable infrastructure
- Design and manage end-to-end customer lifecycle journeys (onboarding, engagement, retention, loyalty)
- Execute automated, multi-channel campaigns to improve conversi...