Integrated Marketing Manager

Full-time other-general

The Integrated Marketing Manager will be responsible for developing, implementing, tracking and optimizing the paper's marketing programs across all digital channels. The position develops and implements marketing plans, oversees go-to-market strategy, and manages digital marketing budgets to maximize return on investment. Using CRM platforms, you will create and optimize campaigns across B2B and B2C initiatives, with specific attention to Post and Courier Travel and Philanthropy programs. 

RESPONSIBILITIES
B2B Inbound Marketing & CRM Management 

• Execute marketing campaigns through marketing automation resulting in qualified inbound leads with the goal of growing advertising revenue
• Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generating content
• Create multi-channel marketing campaigns leveraging SEO, inbound marketing, email campaigns, content marketing and events
• Host...