Job Description
Consumer Insights Associate Analyst is a key insights partner role to the EU sector. This role supports the Brand & creative capability analysis run across Europe to identify growth opportunities for the PepsiCo EU business.
This role will be part of the sector team and will be required to work with BU teams to deliver quality analysis on inhouse Brand & Creative capabilities tools; that will involve end to end project management , report storytelling and actionable recommendations – provide objective & expert perspective (“so what”, “why” and “what to do” synthesis) to Insights teams across Europe.
ResponsibilitiesLead projects & prepare reports with strong storytelling and recommendations – provide objective, expert perspective (“so what”, “why” and “what to do” synthesis) to Sector Insights teams.
Become the expert on the Creative/Innovation (Ada) and Brand equity Tracking (BBE - Kantar MDS) tools – methodology/interpretation and answer B...