Influencer Marketing Manager
goSTOPS
Full-time
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Location
Bengaluru, Karnataka, India
Posted
June 19, 2026
Job Description
Role: Influencer Marketing
Location:
Bangalore
Team:
Brand Marketing
1. Research & Strategy
Identify relevant influencers across platforms (Instagram, YouTube, etc.) aligned with brand positioning
Track trends, emerging creators, and competitor collaborations
Build influencer categories (travel, lifestyle, Gen Z, regional, etc.) based on campaign needs
Maintain and update influencer database with performance metrics and insights
2. Influencer Sourcing & Outreach
Discover and shortlist creators based on audience fit, engagement, and content style
Initiate conversations, pitch collaboration ideas, and negotiate deliverables
Build long-term relationships with high-potential influencers
3. Campaign Planning & Execution
Conceptualize influencer campaigns in line with marketing objectives
Define deliverables (reels, stories, posts, stays, experiences, etc.)
Ensure brand guidelines are clearly communicated
Location:
Bangalore
Team:
Brand Marketing
1. Research & Strategy
Identify relevant influencers across platforms (Instagram, YouTube, etc.) aligned with brand positioning
Track trends, emerging creators, and competitor collaborations
Build influencer categories (travel, lifestyle, Gen Z, regional, etc.) based on campaign needs
Maintain and update influencer database with performance metrics and insights
2. Influencer Sourcing & Outreach
Discover and shortlist creators based on audience fit, engagement, and content style
Initiate conversations, pitch collaboration ideas, and negotiate deliverables
Build long-term relationships with high-potential influencers
3. Campaign Planning & Execution
Conceptualize influencer campaigns in line with marketing objectives
Define deliverables (reels, stories, posts, stays, experiences, etc.)
Ensure brand guidelines are clearly communicated