Head of CRM (They, She, He)

Glovo

Full-time Tecnologías de la Información
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Location
barcelona, barcelona, Spain
Posted
July 27, 2026

Job Description

Experteer Overview
Maximice sus posibilidades de que su candidatura sea seleccionada asegurándose de que su CV y sus habilidades se ajustan al perfil.
In this role you will own Glovo’s CRM and lifecycle marketing strategy, leading a small team to drive onboarding, engagement, and retention. You’ll work closely with tech, data, design and brand to create personalized campaigns across email, push and in-app messaging. Your work directly influences customer lifetime value through data-driven experiments and scalable, cross-functional initiatives. This is an opportunity to shape growth at a global food delivery platform and stay at the forefront of lifecycle marketing trends.
Compensaciones / Beneficios
• Own the CRM automated marketing strategy across all lifecycle stages (onboarding, engagement, reactivation, retention)
• Plan, launch, and optimize multi-channel campaigns (email, push, in-app messaging)
• Lead and develop a team of 3 lifecycle specialists
• Collabor...