Growth Marketing Manager (Halifax Regional Municipality)

Full-time Marketing & Media

Ready to be a Titan?
We are dedicated to delivering an exceptional customer experience, and we are looking for a Growth Marketing Manager to join our growing demand generation team.

What you’ll do

• Build and execute full-funnel customer marketing campaigns that drive upsell, cross-sell, and revenue growth.
• Own end-to-end campaign management, from strategy and planning through execution, optimization, and reporting.
• Partner cross-functionally with demand generation, product, sales, operations, and customer success teams to align campaigns to business goals.
• Analyze customer behavior and segmentation data to identify trends and insights that inform campaign strategy (targeted nurture journeys, maximum engagement, increased upsell/cross-sell opportunities throughout the customer lifecycle).
• Leverage AI to inform, build and manage customer segmentation and targeting to ensure that campaigns are personalized and relevant to th...