Location
fitzgerald, ab, Canada
Posted
July 08, 2026
Job Description
Join Instrumentl as the Growth Marketing Leader, driving engagement strategies for nonprofits. Own and optimize the demand generation funnels and campaigns in a mission-driven environment.
This exciting role at Instrumentl calls for a seasoned marketer with over 8 years of experience in B2B SaaS demand generation. You will forge paths to attract and retain grant-funded organizations through innovative campaigns and collaborations with internal teams. Your strategic mindset and creative approaches will help enhance conversions throughout the user journey.
Key Responsibilities:
• Develop and lead a comprehensive demand generation engine
• Craft compelling marketing campaigns for engagement
• Own and refine the conversion funnel and sales handoff
• Partner cross-functionally for cohesive marketing efforts
• Utilize analytics for continuous improvement and learning
Requirements:
• 8+ years in demand generation at a ...
This exciting role at Instrumentl calls for a seasoned marketer with over 8 years of experience in B2B SaaS demand generation. You will forge paths to attract and retain grant-funded organizations through innovative campaigns and collaborations with internal teams. Your strategic mindset and creative approaches will help enhance conversions throughout the user journey.
Key Responsibilities:
• Develop and lead a comprehensive demand generation engine
• Craft compelling marketing campaigns for engagement
• Own and refine the conversion funnel and sales handoff
• Partner cross-functionally for cohesive marketing efforts
• Utilize analytics for continuous improvement and learning
Requirements:
• 8+ years in demand generation at a ...