Group Branding and Marketing Manager

Full-time Other-General

Branding and Marketing Manager

We are seeking an innovative and proactive Branding and Marketing Manager to lead our Chinese marketing initiatives and support international student recruitment efforts. This role demands expertise in event planning, content creation, and managing digital platforms in both Chinese and English. The ideal candidate will be fluent in Chinese, with a deep understanding of Chinese social media and marketing strategies, including platforms like WeChat, Weibo, Zhihu, and Xiaohongshu (RED).

Key Job Responsibilities

• Develop and implement targeted marketing strategies for reaching Chinese audiences across various platforms.
• Generate innovative ideas for social media campaigns, digital storytelling, and content with a focus on transnational education.
• Deliver visual storytelling with a creative writing approach across multiple mediums, including video, photography, and design.
• Collaborate with internal ...