Google & Meta Ads Specialist — Ecommerce Performance Marketing

Full-time Marketing & Media

Devcrabs is looking for an experienced Google and Meta Ads Specialist to manage, optimise, and scale paid advertising campaigns across multiple ecommerce businesses.

This role is suited to a performance marketer with proven experience managing substantial advertising budgets, improving return on ad spend, and building accurate conversion tracking systems.

Key Responsibilities

• Plan, launch, manage, and scale Google Ads and Meta Ads campaigns.
• Manage Google Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns.
• Build and optimise Meta prospecting, retargeting, catalogue, and conversion campaigns.
• Develop effective audience strategies using customer data, website behaviour, lookalike audiences, custom audiences, and remarketing segments.
• Conduct keyword, competitor, audience, and creative performance analysis.
• Monitor campaign performance, identify opportunities, and reduce cust...